The Colin Cowherd Podcast
The Herd with Colin Cowherd is a thought-stimulating and opinionated journey through today’s top sports stories. The Herd podcasts, including “Best of The Herd” and “Full Show,” have made a powerful impact, ranking No. 2 in the Sports and Recreation podcast category on iTunes. This resulted in 1.2 million downloads in the show’s first month. The Herd with Colin Cowherd station on iHeartRadio, a daily live-stream of the program, grabbed the top spot among sports podcasts on iHeart during its first month.
Colin Cowherd Reaches 1.2 MILLION Listeners Each Month!
The Herd is a thought-provoking, opinionated, and topic-driven journey through the top sports stories of the day. Colin’s unique take on the sports world and unprecedented storytelling ability entertains audiences around the country.
O N – A I R
• MF9a12p PT (3 hours)
• Day Specific
• Dominant Format: Sports
• 214 Affiliates
• 86.1% US Coverage
• Monthly Reach (A25-54):
577,000
• 91% Male/9% Female (Based
on A25-54)
Some Important Podcast Statistics
- The United States has the most podcast listeners in the world. It is predicted that over 100 million active podcast listeners will be in the U.S. in 2023.
- 104 million Americans consume podcast episodes regularly
- Monthly podcast listening in the United States is now at 37 percent
- Podcast listening is highest in the morning, and most of the podcasts are listened to on a mobile phone.
- Thanks to the rise in their popularity, podcasts have become an effective tool for advertising.
- Brands use several podcasts to raise awareness about their products and services, mainly focusing on podcasts that they know will engage their target audience.
- From a consumer’s point of view, there’s just so much that podcasts can offer. From acquiring new knowledge to feeling inspired, there are plenty of reasons podcast listeners tune in.
- On the top of that list is education. Nearly three out of every four podcast consumers in the US say they enjoy tuning in to podcasts to learn new things and do so on a monthly basis. That aside, podcasts are also a form of entertainment and a source of news and inspiration for listeners.
- Video Podcast (vodcast) production is now higher than ever.
- Spotify and Apple podcasts are the two biggest podcast streaming services on the globe.
It is important for you to realize that podcasts are a rapidly growing avenue for successful advertising. Podcasting is already a global, multi-billion dollar industry. You are not limited only to TV and radio, and it may well suit your business to have a blend of all avenues of advertising.
Advertise on this far-reaching show to spread your advertising message! Call us today and we’ll help you! 800-599-7180
