The MeatEater Podcast
The MeatEater Podcast provides a look into the worlds of food and outdoor living. Steven Rinella is the host, and is a celebrated outdoorsman, conservationist, and writer. The MeatEater podcast discusses industry updates and features leading experts to enrich the level of conversation.
In 2020, it achieved an impressive milestone with 4 million monthly downloads, earning recognition as the No. 1 show in iHeartRadio’s outdoor category. The MeatEater YouTube channel currently has 1.29 million subscribers!
In addition to being an expert chef known for working with wild game, Steven Rinella is an outdoorsman, writer, and television and podcast personality with an exceptional ability to communicate the hunting lifestyle to a wide variety of audiences.
The host of the television show and podcast MeatEater, he is also the author of two volumes of The Complete Guide to Hunting, Butchering, and Cooking Wild Game; Meat Eater: Adventures from the Life of an American Hunter; American Buffalo: In Search of a Lost Icon; and The Scavenger’s Guide to Haute Cuisine.
His writing has appeared in many publications, including Outside, Field & Stream, The New Yorker, Glamour, The New York Times, Men’s Journal, Salon, O: The Oprah Magazine, Bowhunter, and the anthologies Best American Travel Writing and Best Food Writing.
Some Important Podcast Statistics
- The United States has the most podcast listeners in the world. It is predicted that over 100 million active podcast listeners will be in the U.S. in 2023.
- 104 million Americans consume podcast episodes regularly
- Monthly podcast listening in the United States is now at 37 percent
- Podcast listening is highest in the morning, and most of the podcasts are listened to on a mobile phone.
- Thanks to the rise in their popularity, podcasts have become an effective tool for advertising.
- Brands use several podcasts to raise awareness about their products and services, mainly focusing on podcasts that they know will engage their target audience.
- From a consumer’s point of view, there’s just so much that podcasts can offer. From acquiring new knowledge to feeling inspired, there are plenty of reasons podcast listeners tune in.
- On the top of that list is education. Nearly three out of every four podcast consumers in the US say they enjoy tuning in to podcasts to learn new things and do so on a monthly basis. That aside, podcasts are also a form of entertainment and a source of news and inspiration for listeners.
- Video Podcast (vodcast) production is now higher than ever.
- Spotify and Apple podcasts are the two biggest podcast streaming services on the globe.
It is important for you to realize that podcasts are a rapidly growing avenue for successful advertising. Podcasting is already a global, multi-billion dollar industry. You are not limited only to TV and radio, and it may well suit your business to have a blend of all avenues of advertising.
Use this unique and exciting show to spread your advertising message! Call us today and we’ll help you! 800-599-7180
