Tate Frazier’s One Shining Podcast
Tate Frazier is back where it all began, returning to the company that helped launch his career and is bringing back a podcast first aired in 2017. On March 2, Frazier announced he was returning to The Ringer after more than three years at Fox Sports. His first order of business is reviving One Shining Podcast, working with the one and only Bill Simmons.
As of February 28, 2023, “One Shining Podcast” has returned to the airwaves, pioneered by Frazier and producer Kyle Crichton. The college basketball-centered podcast debuted as the No. 2 sports podcast in the United States a mere two days after its revival.
“It felt like a nice full-circle moment. Bill was like a mentor to me so to have him in my back pocket, behind me, and pushing me, it was the ideal setup,” said Frazier. “There’s a chance that this show could be bigger and better than anything we’ve ever done before. The actual people I’m working with are smart intellectuals that I want to be around and that will make me better as a personality and a person.”
College basketball icons Ian Eagle and Jay Bilas have joined Frazier on his shows, highlighting his true influence and prominence in the sports world.
Brand Integration
• Host Live Reads/Endorsements and Sponsorship Opportunities
• Audio Ad Integrations Available
• Social Media Channel Extensions
Available
• 100% Original Content
• Frequency – 2x Per Week
Some Important Podcast Statistics
- The United States has the most podcast listeners in the world. It is predicted that over 100 million active podcast listeners will be in the U.S. in 2023.
- 104 million Americans consume podcast episodes regularly
- Monthly podcast listening in the United States is now at 37 percent
- Podcast listening is highest in the morning, and most of the podcasts are listened to on a mobile phone.
- Thanks to the rise in their popularity, podcasts have become an effective tool for advertising.
- Brands use several podcasts to raise awareness about their products and services, mainly focusing on podcasts that they know will engage their target audience.
- From a consumer’s point of view, there’s just so much that podcasts can offer. From acquiring new knowledge to feeling inspired, there are plenty of reasons podcast listeners tune in.
- On the top of that list is education. Nearly three out of every four podcast consumers in the US say they enjoy tuning in to podcasts to learn new things and do so on a monthly basis. That aside, podcasts are also a form of entertainment and a source of news and inspiration for listeners.
- Video Podcast (vodcast) production is now higher than ever.
- Spotify and Apple podcasts are the two biggest podcast streaming services on the globe.
It is important for you to realize that podcasts are a rapidly growing avenue for successful advertising. Podcasting is already a global, multi-billion dollar industry. You are not limited only to TV and radio, and it may well suit your business to have a blend of all avenues of advertising.
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